East Asia has the world’s fastest growing tourist industry

THE view from the top of Marina Bay Sands, a giant hotel, mall and casino, takes in the skyscrapers of Singapore, the fleets of ships entering and leaving the city’s ports, the scattered tropical islands of the Singapore Strait and the crowds of soggy but determined selfie-takers trying to capture a perfect image of it all from the enormous infinity pool. Among the celebrities the hotel has lured for a damp snap are Jing Boran and Fu Xinbo, Chinese film and music stars. China Daily, a Chinese state-owned newspaper, has declared the spot the eighth most romantic in the world. The place displays itself all over Chinese social media and offers special discounts and packages to visitors from China.

Such spin is increasingly important. Last year, for the first time, China was the biggest source of tourists to Singapore, accounting for 3.2m of its 17.4m visitors. Between January and September alone they spent more than S$3bn ($2.3bn).

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