How to change emotions with a word

DIPLOMATS the world over know that a well-chosen turn of phrase can make or break a negotiation. But the psychological effects of different grammatical structures have not been investigated as thoroughly as they might have been. A study just published in Psychological Science, by Michal Reifen-Tagar and Orly Idan, two researchers at the Interdisciplinary Centre Herzliya, in Israel, has thrown some light on the matter. Dr Reifen-Tagar and Dr Idan have confirmed that a good way to use language to reduce tension is to rely, whenever possible, on nouns rather than verbs.

Dr Idan, a psycholinguist, knew from previous work that the use of an adjective instead of a noun in a sentence (“Jewish” rather than “Jew”, for example) can shape both judgment and behaviour. Likewise, Dr Reifen-Tagar, a social psychologist, knew from her own earlier research that successful diplomacy often hinges on managing anger in negotiating parties. Putting their heads together, they...Continue reading

Source: Science and technology https://ift.tt/2I7eFHM

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