SOME politicians campaign in poetry, others in prose. Too often Hillary Clinton—a lifelong policy wonk—sounds like a set of PowerPoint slides. So it is striking that the best television advertisement of her 2016 presidential campaign to date offers a dose of almost undiluted emotion. Filmed at a recent meeting with Hispanic women in Las Vegas, the spot shows a young girl, Karla Ortiz, tearfully explaining that her parents may soon be deported. Offering the child a hug—“Come here, baby”—Mrs Clinton fixes her with a gaze that is part headmistress, part-grandmother, and promises to do “everything I can” so that Karla need not be scared. “Let me do the worrying, I’ll do all the worrying, is that a deal?” says the former secretary of state, senator and First Lady, as women around them wipe their eyes.
In the ad Mrs Clinton comes across as a battered-but-unbowed, worldly-but-compassionate matriarch. That is not a bad summary of Mrs Clinton’s image among many Hispanic Democrats, a group that she won by a two-to-one margin when she last sought the presidency in 2008. The spot is credited in Clinton-world with contributing to their...Continue reading
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