"Rural tourism" is big business in China.
In 2014, Chinese farms had more than 1.2 billion visitors, according to the China Tourism Association. That's up from more than 900 million visitors in 2013, which generated $4.7 billion in revenue. To put the popularity of farm tourism in perspective, that accounts for about a third of all holidays in the country.
Farms offer residents of China's biggest metropolises a refreshing break from urban life, while giving rural populations the chance to earn a decent living.
"The ultimate goal is to help farmers increase income, ensure agricultural products' quality and safety, and increase urban resident's happiness," Jiang Hongfang, chairman of the Beijing Entertainment Farming and Agri-Tourism Association, told China Daily. Read more...
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Source: Mashable http://ift.tt/1IcMfnn
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