In Korea, encouragement is largely seen as something that spoils kids: to get young people to work harder, adults often remind them of all the ways they're falling short and everything they haven't done. In a culture that values the wisdom of elders, those early, discouraging messages can be emotionally powerful
That's why a new commercial from Nike Korea is so radical: it actually encourages young people to defy their elders. The spot — part of Nike's long-running "Just Do It" campaign — reminds young sportsmen and women to ignore the doubters standing in the way of their dreams
The twist: some of those haters happen to legendary athletes themselves, parroting the same discouragement they faced Read more...
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Source: Mashable http://ift.tt/1fMD1nD
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