FCC fines Verizon $1.35 million over 'supercookie' tracking

Verizon is settling with the FCC over its use of an ad targeting technology known as a "supercookie," which tracks the websites visited by phones on its network. Supercookies allow websites to better target ads to visitors with Verizon cellphone service; but those visitors — for a period of time — weren't informed of the tracking or given the option to opt out. Because of that, Verizon will pay a fine of $1.35 million and will now have to receive customer permission before sharing tracking data with other companies or even within its organization, including with sites owned by AOL.

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Source: The Verge - Tech Posts http://ift.tt/1p2BkaL

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