Google's new logo has been parodied, criticized as being too childish and subject to numerous thinkpieces explaining the psychological and design principles that explain why we "hate" it.
But look past all the fuss over the logo's design and new font (Product Sans, for those keeping track) and you may find something more important: a hint at how one of the most influential technology companies in the world sees its future.
The bright — and, sure, childish — new branding offers the first clear glimpse of how Google intends to better position itself in a global market that favors smaller screens and just as importantly how it makes big strategy decisions as a subsidiary of the newly created parent company Alphabet, which was announced only weeks before the logo change. Read more...
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Source: Mashable http://ift.tt/1EVrO0g
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