I had just cancelled my Blue Apron food-delivery subscription when three words popped up in my news feed this week: Blue Apron Wine.
Writers People like wine. Even more so when it appears at their door, preselected for them and paired with dinner. At least, that’s what Blue Apron is wagering, that consumers will pay $65.99 per week for six 500mL bottles of wine. Could something like this convince me to re-up my Blue Apron meal subscription, a requirement for the add-on wine service?
A little backstory: I first tried Blue Apron in early 2014, part of my research for a column I was writing about food delivery services. And I liked it enough to pay $60 per week for six meals, or, three dinner portions for two people. (There are family...
Source: The Verge - Tech Posts http://ift.tt/1KWUwOT
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