Apple products were always high end, but now they're shooting for being downright rich
This week, Apple made itself more appealing to people with money to burn. It debuted a new Apple Watch collection from designer brand Hermes, an Apple TV app from high-end fashion site Gilt — where some outfits cost more than $1,000 each — and rose gold iPhones. The mass-appeal, cheaper iPhone 5C was quietly shelved. Apple was putting on the ritz
Given its heavy focus on design, this isn't surprising. Apple has always behaved more like a fashion house than a computer manufacturer. The Cupertino company is famously high-minded about aesthetics, and the grandiose celebrity-packed product launches it holds a few times a year are reminiscent of those of a designer label Read more...
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Source: Mashable http://ift.tt/1MipR0v
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