AS APRIL Fool’s Day jokes go, it wasn't bad. Virgin America released its “new” logo (pictured below), which bore a passing resemblance to a pair of breasts, to the bemusement of some. Such fun and games are all very well, but the firm’s management has more serious business to attend to. The carrier, America's ninth largest, has reportedly received takeover bids from both JetBlue and Alaska Air. It is said to be mulling the merits of the two offers, with an announcement possible next week.
Analysts suggest that JetBlue would offer the...Continue reading
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